Commonly Asked Questions

The difference between traditional marketing and digital marketing is simple.

Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads, and news stories, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings.

Price is another benefit of digital marketing.

Compared to traditional marketing, online marketing is extremely cost-effective. If you advertise online, whether on social media, websites, or search engines, you set your budget and bid for ad space. You have complete control over how much you spend, which isn’t the case when buying a billboard.

Plus, you can stop your strategy at any time. If you launch a PPC campaign, for instance, and see that it isn’t performing, you can go ahead and pause that campaign. In comparison, once you buy a billboard, you have it for that entire duration, whether it works or not.

Yes! — Businesses of all sizes, from enterprises to startups, get results from online marketing. No matter your company size, industry, or target audience, you can use digital marketing to drive traffic, leads, sales, and buzz about your business, which is why it’s such a popular strategy.

Every SEO company is unique, but worthwhile companies have a similar goal: to help grow your business. At the end of the day, an SEO company’s job is to partner with you to drive leads, phone calls, store visits, purchases, and more through search.

If you are thinking about partnering with an SEO company, you’ve thought about the obvious benefits already: more qualified website traffic, leads, and revenue. While those are key, overarching benefits, there are plenty of other tangible benefits of working with an SEO company.

We’ve worked on SEO campaigns across hundreds of different industries over the last few decades and have seen a lot of similarity across our client base with unexpected benefits of our partnership.

Every SEO company is unique, but worthwhile companies have a similar goal: to help grow your business. At the end of the day, an SEO company’s job is to partner with you to drive leads, phone calls, store visits, purchases, and more through search.

Just like you hire an accountant to help streamline and improve your books or hire a cleaning company to tidy up the office each week, partnering with an SEO company means you are connecting with a company whose goal is to improve your visibility in search engines.

Let’s say you operate a house painting company in Ames, Iowa (Go Cyclones!). You are an expert in all things paint. You spend your day talking all about glosses, finishes, ferrules, and more.

You want to earn more leads for your business and hear from your customers that they find local paint contractors through search engines like Google.

Taking the time to learn, implement, and adjust an SEO campaign isn’t an option for you. So, you find a trustworthy and reputable SEO company to help manage your web presence in search engines.

A few months later, your site starts showing up at the top of Google results for searches like “painters in ames iowa” and “exterior painters in ames.” A beautiful partnership is born! You are busier than ever thanks to leads flowing in from search engines.

Partnering with a quality SEO firm gives you the expertise needed to generate more business from organic searches. One nice plus of working with an SEO company is that traffic coming from organic (unpaid) search in Google tends to produce very high-quality leads.

The beauty of SEO is that your marketing efforts allow interested customers to find you online. Most marketing channels require businesses to blast their message out to thousands of customers, with the hope being that a small percentage of them will be qualified prospects.

SEO works in the opposite direction: you make it easier for people to seek out and find your business as they search online. By nature, leads you earn from organic search are self-qualified. This means people who are already interested in your product or service are looking for you.